Web Presence
As an independent author your web presence is your key marketing tool and no aspect of it should be overlooked. Here are four area that authors can start with to build a professional web presence.
Author Central
This is the basic must have. Your Author Central page is an easily set-up and FREE author page hosted by Amazon. It is linked directly to your Amazon listing and can include your bio, reviews, all of your books, and even your blog feed.
E-Mail List
Book marketers have found varying success in a number of different online strategies. The one that seems to be most constantly reliable is a well built and managed e-mail list. If done correctly this would be a list of readers who have chosen to recieve updates about our work. Readers who are already fans of your writing. Vested readers who want to buy your books. This is a valuable comodity and can take work to properly cultivate.
Social Media
The social media presence is one of the simplest step for most to take. Setting up an author or book page on the various social media platforms is easy enough. Understanding how to take full advantage of these platforms as a marketing tool can be a bit more daunting. The real value in social media maketing is in building a relationship with your readers. Don't overwork yourself by trying to cover every platform out there. Choose the few outlets that you feel comfortable with and keep them updated. Respond to comments and feedback quickly and dependably. And make sure you are offering something of value to those who choose to follow you. Don't constantly spam your followers with sales pitches for your work.
Full Web Site
Your full website can be your personal author site listing all of your works, upcoming events, writers blog, bio, and contact info or a site dedicated to a specific book or series. This site is now your main hub on the web with links to your various social media pages, links to your Amazon listing and author central page, and perhaps most importantly a landing page for readers to join your mailing list.
How Can We Help?
Our goal is always to help you make the most of the resources available to get your story to your readers. As a certified Wix Pro web designer with experience in social media design and marketing we can help you promote your work across the web. If you have questions please contact us and let us know what we can do to help you. LampLightMediaWorks@gmail.com